In Dance Advertising

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Advertising with In Dance is a great way to reach a targeted audience of dancers, choreographers, arts educators, arts administrators and general dance enthusiasts. Through monthly distribution in San Francisco and East Bay, In Dance reaches over 4,000 readers a month.

The May issue of In Dance (our annual summer workshop guide) is mailed nationally to universities and dance programs, reaching a readership of 30,000.

Whether you are looking to increase your visibility for an upcoming performance, attract new students to a class or workshop, or connect your business with the local dance community, advertising with In Dance is an affordable way to target your advertising.

For reservations please contact Edgar or 415-920-9181. Download a printer-friendly version of this page.

In Dance is published 10 times per year, with double issues in Jan/Feb and Jul/Aug. Issues are mailed to members one week prior to the first of the month.

2017 Deadlines 
January/February: Thu, Dec 1
March: Wed, Feb 1
April: Wed, Mar 1
May: Mon, Mar 20
June: Mon, May 1
July/August: Thu, June 1
September: Tue, Aug 1
October: Fri, Sep 1
November: Mon, Oct 2
December: Wed, Nov 1

Rates – Classified Ads
Headlines for classified ads are not included in the word count and may be edited for length.

1-25 words: $22
Dancers’ Group Company Member Discount: $11

26-50 words: $44
Company Member Discount: $22

51+ words: $1.10/word
Company Member Discount: $0.55/word

Rates – Display Ads
Note: In Dance has new display ad sizes and pricing

Note: May 2017 Summer Guide ad rates and discounts differ – see below for details.

1/8 Page
1 issue: $180 / Company Member Discount: $160
3 issues: $480 ($160/issue) / Company Member Discount: $450 ($150/issue)
5 issues: $750 ($150/issue) / Company Member Discount: $700 ($140/issue)

1/5 Page
1 issue: $240 / Company Member Discount: $215
3 issues: $645 ($215/issue) / Company Member Discount: $615 ($205/issue)
5 issues: $1,025 ($205/issue) / Company Member Discount: $975 ($195/issue)

1/4 Page
1 issue: $330 / Company Member Discount: $290
3 issues: $900 ($300/issue) / Company Member Discount: $840 ($280/issue)
5 issues: $1,450 ($290/issue) / Company Member Discount: $1,350 ($270/issue)

1/3 Page
1 issue: $420 / Company Member Discount: $375
3 issues: $1,125 ($375/issue) / Company Member Discount: $1,065 ($355/issue)
5 issues: $1,775 ($355/issue) / Company Member Discount: $1,550 ($310/issue)

Half Page
1 issue: $525 / Company Member Discount: $475
3 issues: $1,425 ($475/issue) / Company Member Discount: $1,335 ($445/issue)
5 issues: $2,225 ($445/issue) / Company Member Discount: $1,975 ($395/issue)

Full Page
1 issue: $1,100 / Company Member Discount: $900
3 issues: N/A
5 issues: N/A

*Additional Discounts are available for runs longer than five issues.
*Contact Edgar for display ad runs that include the May 2017 Summer Guide.

Rates – May 2017 Summer Guide

1/8 Page: $200 / Company Member Discount: $180
1/5 Page: $310/ Company Member Discount: $295
1/4 Page: $420/ Company Member Discount: $400
1/3 Page: $575/ Company Member Discount: $520
Half Page: $770/ Company Member Discount: $690
Full Page: $1,250/ Company Member Discount: $1,100
Back Cover: Call for price

Deadlines:
February 20, 2017 Early Bird Reservations Due (10% off member & non-member prices)
March 20, 2017 Ad Artwork Due

File Specifications

File Types: We accept the following file types: High Resolution PDF, JPG, TIFF, In Design, Illustrator, and Photoshop.
Resolution & Size: All ads should be 300 dpi at print size with document bleed settings (see ad dimensions below)
Color: Full Color (Composite CMYK only, we do not accept RGB)
Note: Please proofread your ads carefully. Dancers’ Group is not responsible for errors in ad content.

*Dancers’ Group is available to design any size ad. Contact Michelle for further information. (Basic design minimum $90).

Display Ad Dimensions
All ad dimensions are in inches.

Full Page: 10” x 15” (WxH)
Half Page: 10” x 7.5”
1/3 Square: 7.45″ x 7.5″
1/3 Horizontal: 10” x 4.9”
1/4 Vertical: 4.9″ x 7.5″
1/5 Horizontal: 7.45″ x 3.67″
1/8 Vertical: 2.34″ x 7.5″
1/8 Horizontal: 4.9″ x 3.67″

 

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44 Gough St, Suite 201
San Francisco, CA 94103
(415) 920-9181 phone
(415) 920-9173 fax